Sunny Friday: The Fun Theory
Friday, October 16, 2009
In this short video (which I saw on No Impact Man’s blog), researchers converted a staircase into a piano, making it a feature in an otherwise boring transit routine. As a result, they found that 66% more people chose it over the escalator than usual. There are other examples at TheFunTheory.com, a project of Volkswagen, and they are also running a contest with a prize of 2500€ going to the best new fun theory ideas.
Thinking about how this might work on a large scale is in and of itself a lot of fun. So much of environmentalism right now is about self-denial and shrinking—but does it have to be? What if it wasn’t? As we build new ways to live, how can we make them playful and more fun than what we are doing now?

Megan Dietz (known to some as Madge) lives in Brooklyn, works as a software designer, and is old enough to be president. The Sunny Way began as a glimmer in her eye and she couldn’t be happier that it is finally a tadpole. She retains an optimistic point of view on purpose (both as a political act and as a way to piss off cynics) and encourages you to do the same.
My name is Stephanie “Stella” Griffith. I will be thirty years old this year, which I am really excited about. I am going to rock thirty. Five years ago when I was living in Los Angeles I met my soul mate, Zach and married him a month later. I knew he was the one for me when I asked him what he wanted to do with his life and he told me, “I’m not sure yet, but I know I want to enjoy it.” We moved back to my hometown of Minneapolis about two years ago to be closer to my huge, wonderfully supportive extended family. Zach channeled his boundless energy and pyromania into a career in construction and I am home with our amazing little girls, Cheyenne, who is four and Isabella who is two and a half. I like to think of us as your classic young family with more love than money. We are in the process of moving into the house I grew up in. I am really excited about that, too. It’s strange to think that 12 years ago I couldn’t wait to get out of there and today I can’t wait to be back. Life is funny that way.
Victoria is a teacher and organic baker who lives on one island (Long) and works on another (Roosevelt). She’s The Sunny Way’s resident expert in composting and everything else that will help you not throw stuff away. We love her for her warmth, smile, and the fact that she brings pastries everywhere she goes.
Rena Gross, a charming, delightful, brilliant, extremely modest young maverick, considers herself to be the consummate New York eccentric. Rena loves books, greenmarkets, cooking, concerts, and the park. She despises asparagus, stuffing, stubbed toes, and people who think that waking up before 10 am is a good idea. Rena does not know how to play the drums, but enjoys crashing around on them.


Jessica Roemischer graduated from Princeton University in 1982 and has, for the past two decades, taught and performed music internationally. She is also a writer and photographer, and has been a Senior Editor of the award-winning, international quarterly 