On purists and the ugly side of advice

Posted by Rena Gross
Thursday, May 08, 2008


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(image by avlxyz via flickr)

A while back, I was discussing food with a close friend of my older sister, a teacher and mom whom I’ll call “Kathleen”. Kathleen mentioned liking Rachael Ray, and I expressed the opposite opinion. I am happy to tell anyone who asks that the diabolically perky RR does nothing for cooking as an art form, and that I do not use her cookbooks because she has the temerity to make lasagna out of ravioli.

Kathleen then asked for my opinion on a Kraft Parmesan product that she said came with its own disposable grater, and asked whether I thought that it was a good idea. I said that it would be better to use a real grater, and buy cheese from cows who enjoyed a good quality of life. I was passionate about the subject matter. I did not realize until later that my words might have been, well, a trifle obnoxious.

Our family photo albums contain pictures of me with Kathleen when I was a toddling little thing. Was this any way for me to be treating her? Shouldn’t I encourage her first steps rather than deriding them? My knee-jerk reaction to Rachael Ray and Kraft Parmesan was the same kind of overbearing behavior that I find abrasive in others: the tunnel-vision zeal of the long-time purist. I’m especially galled with myself because I’ve often given up on making changes when I felt I couldn’t compete with the examples of folks more hardcore than myself.

I recall an interview with Alice Waters where she went on and on about how much she loves growing and washing lettuce, and how everybody ought to personally grow and wash lots of lettuce. But I hate washing lettuce. Any one minute that I spend washing lettuce is exactly the same as any other minute that I spend washing lettuce. I wanted to go spitefully eat fast food in front of her. I love the greenmarket, but if I had hours of extra time in my week, I wouldn’t devote them to lettuce. I’d probably read.

What business does Alice Waters have expecting me to wash lettuce all the time? Even though I admire her catalytic role in improving the American palate, in that moment I resented her. People like her dedicate a lot of energy to creating resources that make it easier for a wider range of people to participate in positive societal changes, and they care a lot about what they do. But sometimes, purists trip on the line between advice and lecturing.

Purists may not realize how alienating they can be. When a beginner asks for facts or guidance and the purist tells him that he isn’t doing enough, it can be very discouraging. And this kind of harping isn’t confined to the environmental activity or local foods; purists can alienate the curious in any potentially fulfilling activity that involves a degree of thought or time commitment, including most forms of community, religious, or political participation.

So, after my conversation with Kathleen and the realization that I was not helping, I’m doing my best to remember that I ultimately have a more positive effect when I encourage rather than condescend. When we find ourselves in the role of advice-giver, we would be well-served to remember how it feels to be a beginner. And surely, we are all beginners depending on who we compare ourselves to; there’s always someone more hard-core.

Kathleen, if you’re reading, I’m sorry! I’m really passionate about food, and I allowed it to make me a little blind to the fact that you are rightly taking steps according to your schedule rather than mine. Please forgive me, and allow me to have you over for lasagna sometime to make it up to you.

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Paula  on  05/08  at  01:53 PM

When a beginner asks for facts or guidance and the purist tells him that he isn’t doing enough, it can be very discouraging

This is the heart of it, right here. I have been on both sides of that discouragement scenario, and you’re right, it doesn’t work. Baby steps and compassion are generally the way to go--simple but not always easy!

 on  05/09  at  09:12 AM

You really spoke to me with this one!  I have spent a good amount of mulling things over time, trying to figure out the best ways to encourage my friends and aquaintances to cook at home. 

I had a real aha moment back when both of my girls were preschool age and we were invited to a play group meeting in the area.  Some of the mom’s were stay at home moms like me and several worked part-time or odd hours to keep up this or that certifation while devoting themselves to their young ones.  All were discussing the many many things they were doing to be involved in their children’s lives and to be good to them, such as gazillions of hours of work donated to the preschools that they pay to send their kids to.  I was astounded at the level of energy all these women seemed to have.

At some point I casually mentioned one of my favorite topics, cooking and recipes and they all realized I had baked my own cookies rather than picking them up at the bakery.  I received many compliments on the cookies, but the thing I really took away from that was the memory of the astonishment of all the other mom’s that I took time to bake cookies and that I knew how.  Not a single one of them baked or cooked at all, according to their own comments.  They all bemoaned how much prepackaged and restaurant food they fed their families but not a one of them seemed to have even the slightest hope that they could change that into a better scenario.

Ever since I’ve been consciously committed to bringing up my passion for cooking from scratch as often as I can work it into conversation and to doing it in a way that shows my belief that ANYone can do it and have fun with it.  I try (and I hope I succeed) at presenting it as fun and interesting and not at all onerous.  I happen to work pretty hard at understanding the state of the foods supply and the pitfalls of eating a diet full of artificial colorings and flavorings.  But when I mention this to other people I simply encourage them to make small easy changes.

 on  05/09  at  10:52 PM

I completely understand what you are talking about. I have a tendency to be overly helpful if it’s something I know a lot about. I think it can be annoying to people. I also have a pretty straight forward personality so sometimes when I think I’m just presenting the facts to people I may come off as a know it all.

And just yesterday after reading this I was at the house of a woman I know, but not well. She had these beautiful purple flowers in her garden and I asked her what they were. She responded that they were lavender. They were clearly not lavender but I thought “why rain on her parade” I know they are not lavender and I bet she’ll find out pretty soon that they are not lavender. I don’t need to be the one to make her feel like a dummy.

 on  05/15  at  01:55 PM

What a refreshingly honest article!  Anyone who lives according to her or his values has probably been on either side of the purist issue.  We all make mistakes when it comes to sharing our values with others.  But, it is encouraging to know that there is a balanced way to go about this.  Oh, but I have to go now to take my homemade bread out of the oven (oh, no, of course I didn’t use a mix and golly, no, not a breadmaker!) :P

Lori  on  05/15  at  02:01 PM

Ooops, I forgot to include the url link to my many articles where lots of friendly, if not purist advice can be found on topics ranging from vegetarianism to how I lived without running water to what it’s like to donate plasma:

http://www.associatedcontent.com/user/96789/lori_wheat.html

 on  05/16  at  03:21 PM

Sometimes it’s easier to deal with your own reaction if you think of Rachel Ray’s cooking as a stepping stone to scratch cooking.  Her recipes are several steps up from carry out or opening a jar of pasta sauce and cooking some ziti.  Also her enthusiasm and encouragement get lots of people interested in cooking.

And often you can ask the person you are talking with about other things they’d like to learn to cook.  If it’s something you already know how to do, consider inviting them over the next time you are making that. Usually each thing people learn to do gives them confidence to attempt another related skill.  So pizza dough becomes a good stepping stone to sandwich bread.  And what goes well with bread, but soup.  And so on it goes.

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