New We Can Solve It ad: But where is the We?
Friday, August 29, 2008
I got an email yesterday from the We Can Solve It campaign, the multi-million dollar ad and activism campaign founded by the Alliance for Climate Change (i.e., Al Gore’s baby). The email contained a link to the We campaign’s newest ad, which they are trying to get in front of 50,000 eyes by the end of the weekend.
The piece is nicely produced and has a clear message: Americans demand a solution to the energy crisis. We want all renewable energy with 10 years. And of course I share this desire.
But I have a serious problem with the tone of the ad. “Free us from our addiction to oil,” it implores. “Save our economy. Save us from this climate crisis.” I understand that political solutions are critical to any real solution—heck, we’ve been pushing the political process all month here.
But this ad seems to put the entire onus on government to save us from ourselves. Where is the ad imploring Americans to make their homes more energy-efficient, drive fewer miles, and eat less meat? Where is the ad questioning whether consumerism—the demand link in the chain of behavior that causes greenhouse gas emissions—is really the highest expression of our humanity?
Policy shifts are necessary, but only one part of the sea change we are going through. We can’t downplay our role in creating this problem or in fixing it. Everyone at every level has a contribution to make.
By all means, let’s push our elected representatives to invest in clean technologies and build up the renewable energy infrastructure. But let’s not forget to push ourselves, too.



Our newsreel focuses on news about progress and possibility – and it is in that spirit that this one also includes a call to action - incidentally right in line with our democracy challenge this month!
“In framing an ideal, we may assume what we wish, but should avoid impossibilities.”
One of the areas I feel I could do a lot better on both in terms of money and the environment is transportation. I am pretty much glued to my car. I don’t actually drive all that much, not having a commute, but I do drive everywhere I go. I think I could save myself a chunk of money on both gas and wear and tear to my already old and well-loved vehicle. Both reducing my emissions by not driving and extending the life of my vehicle will be good for the environment.
Following links around the web lately, I’ve been finding more and more posts about how, if we want to succeed at creating an awesome future for everyone, we absolutely must bridge the cultural gap between the political left and the right in the US.
One of the topics discussed at our last meeting for The Sunny Way last Saturday was the focus of the site, which is admittedly wide-ranging. While this makes perfect sense to us, in our discussion we wondered if it might not be clear how it all fits together. From my article on
Chris Jordan’s photographic gallery,
Every August, Senators and Congressional representatives return to their districts, and we have the chance to meet with them to express our opinions on the issues that matter to us and how we want to work together to affect change.
Today I am harvesting my first batch of compost from the worm bin. It’s surprisingly fun to dump in a bunch of fruit and veg scraps and come back a week later to find rich, useful compost!
Election season is in full swing, and I’m hearing more heated political conversations every day. Consequently, I’ve been thinking a lot about the ideas we discussed earlier this year in 